BORNTOSTANDOUT is a Korean niche fragrance house founded in 2022 by Jun Lim, a former finance professional turned fragrance enthusiast. The brand emerged from Seoul with a mission to challenge traditional norms and offer unique, unisex scents that defy expectations. BTSO's creations are known for their avant-garde compositions, incorporating unconventional notes such as steamed rice, banana, nail polish, and burnt tire, blended in surprising and memorable ways. Each fragrance is housed in distinctive red-and-white bottles, symbolizing a rebellion against traditional Korean norms and reflecting Jun's mission to challenge olfactory conventions.

BTSO's portfolio includes nearly 30 fragrances available in 68 countries, featuring names like Dirty Rice, Dirty Heaven, Nanatopia, Drunk Saffron, and Angels' Powder. These scents are celebrated for their originality and emotional evocativeness, offering a fresh perspective for those seeking unique and conversation-starting perfumes. The brand emphasizes art and self-expression in its creations, aiming to deliver scents that defy expectations and avoid familiarity.