Initio Parfums Privés is a French luxury niche fragrance house that launched in 2015 with the idea that perfume isn’t just a nice smell — it’s a powerful emotional and psychological experience. The name Initio comes from Latin, meaning both “the beginning” and “to initiate”, reflecting the brand’s mission to return perfume to its original sense of ritual and transformative impact.

Rather than treating fragrance as a fashion accessory, Initio positions scent as something that can unlock confidence, influence mood, and enhance attraction, blending olfactory art with emotional resonance.