Matiere Premiere
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Matiere Premiere is a French niche perfume house
founded by perfumer Aurélien Guichard that focuses on
centering each fragrance around one, high-dose natural ingredient (often over
90% natural). Known for linear, modern, and unisex compositions, the brand
highlights raw material textures with exceptional longevity, often growing
their own ingredients like Rose Centifolia and Tuberose in Grasse.
Founder Philosophy: Aurélien Guichard, a
renowned perfumer, created the brand to offer a "farm-to-fragrance"
approach, utilizing his own fields for key materials.
Composition: Fragrances are
"overdosed"—meaning they contain a very high concentration of a
central raw material—creating a bold, linear scent profile.